assignment: launch Praxis (an alternative for the Erasmus Exchange Project). Our concept: ‘You will not only miss your family and friends, but also your pets. How can you stay in touch with them?’
I worked together with Sebastiaan Dessaux.
This video represents the storyboard of our viral. It also has the same message as our prints; ‘stay in touch with your pets’
The assignment was to create a campaign for a future app. The intention of the app is to increase the interest in carpooling. I was in a team together with Giel Verstrepen & Elroy De Geeter.
We started our campaign by launching two types of people on Facebook, Twitter, etc. They were called Rappe Ronny & Wilde Wendy. They looked like stereotypes. In a short time they became a hype. When a lot of people followed them on the social networks, we let those two people introduce the campaign. By doing this, we were able to reach many people at one time.
The copy says: ‘Going for a ride?’ It had to sound a bit greasy.
This was a rush about Einstein. I was in a team with Morgane Choppinet. We linked it to the brand of milk.
The copy says: ‘Drink milk and you get tougher!’
After the dead of Steve Jobs, I had to make a poster to honor him for all what he did.
The copy on the grey one says: ‘For that one time, the virus won’. On the white one: ‘Dead. Always to the point’
The assignment was to create a campaign for the launch of MTV 24/7. My starting point was the song ‘Video Killed The Radio Star’ and I used it quite literally.
The first image is a poster, the second a spread for a magazine. (in this case the magazine should be HUMO from Belgium)
The copy says: ‘heartfelt sympathies’
For this assignment I had to make a cheap campaign for Wünderbaum, also known as Little Trees. I took the natural smell as starting point.
The copy says: ‘übernatural’
The assignment was to make a poster for an exposition about traveling. This exposition took place in the Miat Museum in Ghent.
The intention of this assignment was to make Amsterdam as attractive as possible for tourists. This had to be done by breaking stereotypes.
The copy says: ‘Amsterdam is more than that one painter’ That painter is Vincent van Gogh.
